About

Many sustainable tourism consultants come from academic or theoretical backgrounds, whereas I bring over a decade of hands-on commercial experience in the travel industry.

My background...

I previously headed up product and sustainability at travel-tech platform TravelLocal during a period of rapid growth from early start-up to £50m in annual bookings. I was the decision-maker for all new DMC partnerships and oversaw a product portfolio spanning around 250 DMCs in over 100 countries across UK, US and German markets. I led sustainability strategy and initiatives with a practical, proactive and pragmatic approach, embedding sustainability into commercial reality. I also played a key role in achieving B Corp certification and Travelife Partner status for the business.

Today...

Since late 2024 I've been working independently as a consultant, supporting DMCs with European market readiness and sustainability - both directly and via organisations like Import Promotion Desk. For tour operators needing focused support on sustainability strategy, product development or scaling up, I can slot in as an extension of the team - clients frequently comment on my ability to hit the ground running. I'm also the UK's main Travelife coach and auditor, working with everyone from one-person DMCs to brands like Travel Counsellors, the Travel Corporation and easyJet Holidays to ensure compliance with GSTC-aligned standards.

My experience gives me a strong vantage point: I know what European buyers look for, I understand how DMCs operate, and I know what it takes to turn great local experiences into products that drive both positive impact and long-term commercial success. I've also spent a lot of time 'on the ground' - I'm an avid traveller, increasingly trying to slow down and embrace overland journeys, and spent some time as cabin crew earlier on in my career. My practical experience is backed up with my Professional Certificate in Responsible Tourism from ICRT Global and undergraduate degree from the University of Cambridge.

Beyond my work with DMCs and tour operators, I’m particularly interested in sustainable tourism development in emerging destinations - I was lucky enough to promote Angola to the UK travel trade before the tourist board launched their exciting new campaign. My work is shaped by a strong interest in fairer tourism models, strengthening local value chains, and making the more sustainable choice the default. I’m a Chapter Leader for Travel Massive in Bristol (UK), where I organise talks on responsible travel, and I volunteer as Head of Travel Industry Strategy with Bumprints, a charity empowering passengers to reduce their flying emissions.

Please take a look at my specific areas of expertise and the types of services I offer

I'd love to hear from you on hello@emilydownes.travel to discuss how I can add value to your business.